5 Tips how to get relevant ads and make money on your web site.
October 21, 2008 – 6:11 am, by Tim @ SkalfaWhy do you need relevant ads? The answer is that you get a target group of visitors who will more likely to respond to advertisements on a specific theme. To run advertisements on your web site is an art of strategy. You need to choose what ads you want to show to your visitors on your web site then think about the advantages and count the cost.
Let’s start with pay-per-click advertisements (PPC).
There are different companies which offer pay-per-click ads the most popular Google Adsense and Yahoo publisher network. All of them have different approaches of getting their ads relevant on content web sites. Relevant ads mean that if a visitor goes to a page for example video chat he/she will see a relevant advertisement of a video chat on an advertisers’ web site. If that visitor clicks on the advertisement the owner of the content web site will get a commission.
The following tips will help you to locate relevant ads on your web site pages:
1. Reconsider the keywords you have in the meta section, page titles and content of your web site this will help AdSense to place relevant ads.
2. If you want to get particular ads on a page which should be different from the main theme of the web site then I would recommend that you scan words which are repeated in your headers, sidebars, menus and change undesirable words.
3. Keep in mind that you may see different ads on your web site from your side because advertisers use geo targeting.
4. If you get irrelevant ads it means that your web site is not old enough and at the beginning you may get social non-paid ads. Or use a tool for blocking irrelevant ads for example Google’s Competitive Ad filter.
5. Think about the right positions for your ads. It is simple as you see ads during a prime time on TV or listen to the radio while driving a car.
If you want to learn more about how to efficiently use advertisements on your web site then check into it here:
1. 5-factors that determine your advertising cpm rates.
2. How-to-use-adsense-custom-channels.
3. How to use channels effectively to help you increase your adsense revenue.
Share your techniques how you use online advertisements on your web site.
2 Responses to “5 Tips how to get relevant ads and make money on your web site.”
Hello webmaster
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By Alexwebmaster on Mar 3, 2009