Dating site promotion: first steps
May 22, 2008 – 4:40 am, by Ana @ SkalfaHello all!
Promoting dating site is not an easy task; it requires a lot of time, effort and dedication. Some people say that internet marketing is not all that difficult as soon as you become aware of the most popular techniques that can be applied and how well you use them will dictate the level of your success. Let’s say you have already launched a new dating site. On this step, your site is just a nice picture on the screen and no more, nobody knows it, nobody ever heard of it. You are about to start one of the most indispensable thing: you’ve gotta bring people to your site and make them come back again and again.
At the very beginning, you need to decide who your target audience is. Believe me, this is a crucial moment, all your future actions in site promotion will be based on this thing. It is not the best idea to create just a generic dating site since too many exist already; it is much more effective concentrate promotion among specific group of people, let’s say rock music lovers. Makes sense? You may take into consideration geographical location where you are going to launch your site. It is more reasonable to target the audience from one specific place, start from one city rather then from the whole world. After becoming popular in one city you may move from one to another.
Next thing: we would strongly suggest you to register on famous dating sites to compare them with the one you have. You may get ideas in forums while participating in different discussion boards. Using these resources try to figure out what people expect from a modern dating site? All the information will give you tons of insight and may very well change your business plan.
Writing is one of the keys for success. Submit press releases and different articles about your new site to special directories, social networking, and blogs. This is called “article marketing”. You can create your own blog, too, and write about your products, become an expert in some topic, people will trust you and read your posts, then add the link to your site in all places you participate and to all emails you are sending. In addition, you can use YouTube site for submitting video about your site and services.
Many other techniques can be applied. Educate yourself on Search Engine Optimization; good news is much information can be found on the Internet. Learn about pay-per-click ads and Google Advertising Programs, search for more products specially created for web site marketing.
So, let’s conclude everything that we covered :
1) Decide who your target audience is.
2) Make comparative analysis: visit famous dating sites, see what they offer, come up with new ideas on the base of what you’ve learned.
3) Participate in different dating forums, communicate with people who date online.
4) Article marketing: press releases, articles, blog posts. Write about your services. Add links to your site in your posts and signatures.
6) Educate yourself in search engine optimization. Learn more about web site marketing products.
You are always welcome to share your thoughts about everything that was written here. Feel free to leave your comments about how you use any of the above techniques.We will supplement this blog with more materials about online marketing as time goes.
5 Responses to “Dating site promotion: first steps”
Thanks, quite informative content.
By rana on Apr 13, 2009
Good information. Basically, I was looking for some of the successful methods for promoting a new dating website. This is very specific article with excellent recommendations.
By bmokip on May 30, 2009
This is good lesson I learn from you, Thank you for your teaching today. Ray
By ray kitilya on Jun 18, 2009
I guess this is what we call “niche market” to be this particular about your target audience. Thanks for the informative article.
By James M on Sep 9, 2009
Thanks for the informative article. I’m gonna check out the archived articles as well.
By Kelly Bichard on Oct 20, 2009