Marketing Tips: Before you start
December 12, 2007 – 12:13 am, by Uliana @ SkalfaThanks, Emil! 
)) So, here we are and let’s begin!
So many questions on how to launch a dating website and no answers? We’ll start from the very beginning and provide you with some tips and recommendations of how to start your own dating or social networking web-site.
The best advice for today:
Stop thinking of big client database – start thinking of client needs!
No objections! That’s true, it works! What do I mean by that?
I used to hear from people starting dating/community website that they need a big database to become successful. They are definitely right… if this is not the first question they ask after buying software. Got it?
Your first question should be “Who is my audience?”. Who are those people I’m doing this website for? What do they like? What do they need? WHY do they need your website?
Ask as many questions as possible to find out who is “your database” before thinking of increasing it to hundreds and thousands of people.
In order to identify your clients needs you should know who your audience is. You need to “draw” the client portrait. Try to describe in details (more details – better results).
Example: My client is single man/woman living in Paris aged over 50, with high average income and passion for traveling.
If you start by taking care of people needs in real life dating you will result in big client database. There is no other way to make people stay on your site.
In our future posts we’ll cover the steps you may take to start dating/ social network web-site and costs associated with this process. Wish you to have more active and interested users on your web-site!
