Hello all!

Promoting dating site is not an easy task; it requires a lot of time, effort and dedication. Some people say that internet marketing is not all that difficult as soon as you become aware of the most popular techniques that can be applied and how well you use them will dictate the level of your success. Let’s say you have already launched a new dating site. On this step, your site is just a nice picture on the screen and no more, nobody knows it, nobody ever heard of it. You are about to start one of the most indispensable thing: you’ve gotta bring people to your site and make them come back again and again.

At the very beginning, you need to decide who your target audience is. Believe me, this is a crucial moment, all your future actions in site promotion will be based on this thing. It is not the best idea to create just a generic dating site since too many exist already; it is much more effective concentrate promotion among specific group of people, let’s say rock music lovers. Makes sense? You may take into consideration geographical location where you are going to launch your site. It is more reasonable to target the audience from one specific place, start from one city rather then from the whole world. After becoming popular in one city you may move from one to another.

Next thing: we would strongly suggest you to register on famous dating sites to compare them with the one you have. You may get ideas in forums while participating in different discussion boards. Using these resources try to figure out what people expect from a modern dating site? All the information will give you tons of insight and may very well change your business plan.
Writing is one of the keys for success. Submit press releases and different articles about your new site to special directories, social networking, and blogs. This is called “article marketing”. You can create your own blog, too, and write about your products, become an expert in some topic, people will trust you and read your posts, then add the link to your site in all places you participate and to all emails you are sending. In addition, you can use YouTube site for submitting video about your site and services.

Many other techniques can be applied. Educate yourself on Search Engine Optimization; good news is much information can be found on the Internet. Learn about pay-per-click ads and Google Advertising Programs, search for more products specially created for web site marketing.
So, let’s conclude everything that we covered :

1) Decide who your target audience is.
2) Make comparative analysis: visit famous dating sites, see what they offer, come up with new ideas on the base of what you’ve learned.
3) Participate in different dating forums, communicate with people who date online.
4) Article marketing: press releases, articles, blog posts. Write about your services. Add links to your site in your posts and signatures.
6) Educate yourself in search engine optimization. Learn more about web site marketing products.

You are always welcome to share your thoughts about everything that was written here. Feel free to leave your comments about how you use any of the above techniques.We will supplement this blog with more materials about online marketing as time goes.

We are glad to introduce chuPPito – a small object for engaging users into your running copy of chuPPo Chat. It’s a variable size widget that reflects what’s currently going on in your chat rooms.

You can place this widget anywhere on your site, for example on index page. You can set your own custom widget size to make it fit your page layout. This can be a great little tool to engage your customers in your site activity.

An improtant notice to SkaDate users: chuPPito will be integrated with the next SkaDate update but you can have it in advance. All others chuPPo Chat users, feel free to make inquiries for chuPPito installation assistance.

This particular chuPPito object is connected to chuPPo webcam chat software demo by simply indicating its URL in connection parameters. Feel free to look at this post page source to find out how to install it yourself. We’ll follow up with more detailed installation instructions on chuPPo.com.

I’m glad to announce that we are opening community business marketing section on our blog. Let me introduce Uliana Kumenova – our VP Marketing and editor-in-chief. Uliana will share her thoughts and gather most useful Internet materials specific for our market.

There are certain marketing technics to promote an internet community – some of them are effective, some are not. Those technics tend to change over time, so our work is to follow them.

Not only you will be able to get help on your individual questions, we can build constructive dialogs, exchange ideas and learn to understand our customerbase better. Welcome to our discussions.

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