Why do you need relevant ads? The answer is that you get a target group of visitors who will more likely to respond to advertisements on a specific theme. To run advertisements on your web site is an art of strategy. You need to choose what ads you want to show to your visitors on your web site then think about the advantages and count the cost.

Let’s start with pay-per-click advertisements (PPC).

There are different companies which offer pay-per-click ads the most popular Google Adsense and Yahoo publisher network. All of them have different approaches of getting their ads relevant on content web sites. Relevant ads mean that if a visitor goes to a page for example video chat he/she will see a relevant advertisement of a video chat on an advertisers’ web site. If that visitor clicks on the advertisement the owner of the content web site will get a commission.

The following tips will help you to locate relevant ads on your web site pages:

1. Reconsider the keywords you have in the meta section, page titles and content of your web site this will help AdSense to place relevant ads.
2. If you want to get particular ads on a page which should be different from the main theme of the web site then I would recommend that you scan words which are repeated in your headers, sidebars, menus and change undesirable words.
3. Keep in mind that you may see different ads on your web site from your side because advertisers use geo targeting.
4. If you get irrelevant ads it means that your web site is not old enough and at the beginning you may get social non-paid ads. Or use a tool for blocking irrelevant ads for example Google’s Competitive Ad filter.
5. Think about the right positions for your ads. It is simple as you see ads during a prime time on TV or listen to the radio while driving a car.

If you want to learn more about how to efficiently use advertisements on your web site then check into it here:

1. 5-factors that determine your advertising cpm rates.

2. How-to-use-adsense-custom-channels.

3. How to use channels effectively to help you increase your adsense revenue.

Share your techniques how you use online advertisements on your web site.

Hello all!

Promoting dating site is not an easy task; it requires a lot of time, effort and dedication. Some people say that internet marketing is not all that difficult as soon as you become aware of the most popular techniques that can be applied and how well you use them will dictate the level of your success. Let’s say you have already launched a new dating site. On this step, your site is just a nice picture on the screen and no more, nobody knows it, nobody ever heard of it. You are about to start one of the most indispensable thing: you’ve gotta bring people to your site and make them come back again and again.

At the very beginning, you need to decide who your target audience is. Believe me, this is a crucial moment, all your future actions in site promotion will be based on this thing. It is not the best idea to create just a generic dating site since too many exist already; it is much more effective concentrate promotion among specific group of people, let’s say rock music lovers. Makes sense? You may take into consideration geographical location where you are going to launch your site. It is more reasonable to target the audience from one specific place, start from one city rather then from the whole world. After becoming popular in one city you may move from one to another.

Next thing: we would strongly suggest you to register on famous dating sites to compare them with the one you have. You may get ideas in forums while participating in different discussion boards. Using these resources try to figure out what people expect from a modern dating site? All the information will give you tons of insight and may very well change your business plan.
Writing is one of the keys for success. Submit press releases and different articles about your new site to special directories, social networking, and blogs. This is called “article marketing”. You can create your own blog, too, and write about your products, become an expert in some topic, people will trust you and read your posts, then add the link to your site in all places you participate and to all emails you are sending. In addition, you can use YouTube site for submitting video about your site and services.

Many other techniques can be applied. Educate yourself on Search Engine Optimization; good news is much information can be found on the Internet. Learn about pay-per-click ads and Google Advertising Programs, search for more products specially created for web site marketing.
So, let’s conclude everything that we covered :

1) Decide who your target audience is.
2) Make comparative analysis: visit famous dating sites, see what they offer, come up with new ideas on the base of what you’ve learned.
3) Participate in different dating forums, communicate with people who date online.
4) Article marketing: press releases, articles, blog posts. Write about your services. Add links to your site in your posts and signatures.
6) Educate yourself in search engine optimization. Learn more about web site marketing products.

You are always welcome to share your thoughts about everything that was written here. Feel free to leave your comments about how you use any of the above techniques.We will supplement this blog with more materials about online marketing as time goes.

Thanks, Emil! )) So, here we are and let’s begin!

So many questions on how to launch a dating website and no answers? We’ll start from the very beginning and provide you with some tips and recommendations of how to start your own dating or social networking web-site.

The best advice for today:

Stop thinking of big client database – start thinking of client needs!

No objections! That’s true, it works! What do I mean by that?

I used to hear from people starting dating/community website that they need a big database to become successful. They are definitely right… if this is not the first question they ask after buying software. Got it?

Your first question should be “Who is my audience?”. Who are those people I’m doing this website for? What do they like? What do they need? WHY do they need your website?

Ask as many questions as possible to find out who is “your database” before thinking of increasing it to hundreds and thousands of people.

In order to identify your clients needs you should know who your audience is. You need to “draw” the client portrait. Try to describe in details (more details – better results).

Example: My client is single man/woman living in Paris aged over 50, with high average income and passion for traveling.

If you start by taking care of people needs in real life dating you will result in big client database. There is no other way to make people stay on your site.

In our future posts we’ll cover the steps you may take to start dating/ social network web-site and costs associated with this process. Wish you to have more active and interested users on your web-site!